Day: 30 April 2022

What influences website positioning?

Domain Level Factors: Domain age: The age of the domain affects the positioning of the website Keyword in the top-level domain Keyword first in the domain name A domain that begins with the desired keyword has an advantage over one that does not have it (or has it in the middle or at the end of its name) Length of domain registration: Valuable domains are often prepaid several years in advance, unlike transitional domains that have been registered for less than a year. Hence, the future expiration date of a domain can be used as a factor influencing Google's trust in a given domain. Domain history : A domain that has often changed owners or has seen several spectacular drops in Google rankings in its history may give the search engine a chance to reset the strength of links currently directed to it. And in justified cases, this may even result in imposing a filter on the domain and completely eliminating it from Google search results. Domains that reflect the keyword: Domains that reflect the keyword in their entire name (eg dentist.london) may give you a slight advantage, but if the website is of low quality then it may be susceptible to the so-called EMD Update (Exact Match Domain Update). WhoIs Entry Public vs. Private: A private WhoIs entry may be a sign that there is "something to hide." Therefore, it is recommended that this entry be public. Owner filter in WhoIs: If Google classifies a given domain owner indicated in WhoIs as a spammer, there is a high probability that Google will more closely monitor his other domains and their content. Country-specific domain extensions: Having the highest country-specific domain extension in your country (.pl, .de, .es) can help you rank on Google in that country. At the same time, it may weaken the possibility of global positioning. subpage-level-factors Factors regarding the subpage Keyword in the page title (title tag) . The page title (title tag) begins with a keyword: According to Moz, title tags containing a keyword tend to rank better than those at the end of it. Keyword in the page description (tag description): Google does not use the description in the meta description tag as a ranking signal. Nevertheless, this description may increase the CTR (the ratio of the number of clicks on your website from Google search results to the number of views), which is a key signal influencing the position in Google. Keyword in H1 tag: H1 tags (headings) are like the "second title of the page". Right after the page title, Google uses your H1 tag as a secondary SEO signal. Keyword repetition: The more often a keyword appears on a page, the more likely the page is about that keyword. Google describes how this mechanism works on its website. Length of text/page content: A page with more content content will be much better received by Google than one that is poor in content and content. A table with the structure of the page in the form of links to its subpages/sections: A structured structure of links to individual sections on the page that is easy for Google to read may appear in the form of links to these sections in the Google search results themselves. Keyword saturation: – 5% Semantics of indexing keywords in content: This helps search engines derive the exact meaning of words that may have more than one meaning (eg a crane can be a bird, but also a construction machine). Therefore, it is worth making sure that the search engine algorithm "understands" what exactly a given keyword refers to. Semantics of indexing keywords in the page title: As before, it is worth paying attention to the page title level so that it is clear to Google what the meaning of a given keyword is. The website exhaustively covers the topic: A correlation has been noticed between how thoroughly a website exhausts a given topic related to a keyword and its position in the search engine. Hence, pages that cover a topic related to a word from many possible angles are better ranked than those that have more superficial content. Page loading speed: Both Google and Bing search engines use page loading speed as a factor influencing its positioning. Search engine robots are able to estimate this relatively precisely based on the HTML code of your website. Patent compliance: Does the website have a patent/exclusivity for what the user is looking for? If so, she can get a big bonus to appear much higher in the search results. Google Hummingbird: This change in Google's algorithm helped Google understand searcher intent beyond keywords. Thanks to this, Google can now better understand the content of our website. Duplicate content: Identical content repeated on the same page (even slightly modified) may have a negative impact on its visibility in the search engine. Rel=Canonical: When used appropriately, using this tag can prevent your site from being kicked out of search results for duplicate content. Image optimization: Images (graphics) send important positioning signals to the search engine through their: file name, text alt, title, description, caption. Content freshness: An update of the Google algorithm called Google Caffeine favors those pages that have had recently modified content. Especially for those searches for which current content is important. In search results, we often see when a given page was last updated. This shows that this matters issue to Google. The size of content changes: The size of the content we update on a given website also matters. Adding or removing entire sections is more than slightly changing the content layout or important editorial corrections. Historical Page Refresh: How often your page has been refreshed over time. Keyword importance: If your keyword appears in the first 100 words in the page's content, it may be considered for appearing on the first page of search results. Keywords in H2,H3 tags: Using a keyword in H2 and H3 headings can be another signal for Google to rank it better.