Both strategies have their advantages and disadvantages, so it is impossible to say which one is better. The final choice depends on the specifics of your business and marketing goals.

AdWords, or Google search engine ads, are effective in a short time and allow you to quickly reach potential customers. AdWords ads operate on the basis of an auction system, thanks to which you can precisely define targeting, i.e. the group of recipients to whom your ads should reach. Thanks to this, you can reach customers interested in specific products or services at a given moment. AdWords ads also allow you to quickly test the effectiveness of different advertising campaigns.

SEO, or search engine optimization, is a long-term strategy that allows you to increase the visibility of your website in the organic results of the Google search engine. Although the effects are not immediate, SEO allows you to gain a permanent position in the search results for specific keywords. This can increase traffic to your website and increase the number of conversions.

It is also worth remembering that AdWords advertising and SEO can be used simultaneously to increase the effectiveness of marketing activities and reach as many potential customers as possible.