How to position a website for free

1. Choosing the Right Keywords

Keywords are phrases that users type into a search engine when looking for information. Choosing the right keywords is the basis for effective positioning.

• Keyword Analysis Tools: Use free tools like Google Keyword Planner, Ubersuggest, or KeywordTool.io to find popular keywords in your industry.
• Long-tail keywords: Instead of focusing on highly competitive, general phrases, choose more specific phrases with less competition but greater precision.

2. Website Content Optimization

Content is king, as the old saying goes in SEO. For a site to rank well, the content on it must be valuable, unique, and properly optimized.

• Natural Keyword Entry: Place your chosen keywords in strategic places, such as titles, headings, meta descriptions, and in the content itself. Just be careful not to overdo it and avoid keyword stuffing.
• Content update: Regularly update existing content and add new content, which signals to search engines that the site is active and valuable.

3. Title and Meta Description Optimization

Titles and meta descriptions are the elements that appear in search results and encourage users to click on a link.

• Page title: It should be short, encouraging and contain the main keyword.
• Meta description: This is a short description of the page, which should include a call to action (CTA) and key phrases. A well-written meta description can increase the click-through rate (CTR).

4. Link Building

Links to your site (backlinks) are one of the most important ranking factors. The more valuable sites that link to your site, the higher it will rank in search results.

• Creating valuable content: Articles, guides, infographics, or videos that are useful and interesting are more likely to be linked to by others.
• Guest Posting: Posting articles on other blogs or industry websites with a link to your site is an effective way to gain backlinks.
• Catalogs and forums: Placing links in industry directories and active participation in thematic forums can also help to gain valuable links.

5. Image Optimization

Photos and graphics on a page also have an impact on SEO. Properly optimized images can contribute to better page visibility.

• File names: Use descriptive filenames that include keywords rather than generic names like "image001.jpg".
• ALT attribute: Add an ALT description to each image that includes keywords and describes what's in the image. This helps search engines better understand the page's content.
• Image compression: Optimize your image file sizes to make your page load faster. You can use free tools like TinyPNG to do this.

6. Optimized URL Structure

URLs should be readable by both users and search engines. A well-optimized URL is keyword-rich and short.

• Simple and understandable URLs: Avoid complex strings in URLs. Instead of "www.yourwebsite.pl/?p=123”, URL " would be betterwww.twojastrona.pl/pozycjonowanie-strony”.
• Using dashes: Separate words in URLs with hyphens to improve readability.

7. Responsiveness of the website

These days, a website must be responsive, meaning it must be adapted to mobile devices. Google prefers websites that work well on smartphones and tablets.

• Mobile test: You can check if your website is mobile-friendly by using Google's Mobile-Friendly Test tool.
• Responsive design: Make sure your page automatically adjusts to different screen resolutions.

8. Page Load Speed

Page loading speed is very important for SEO. Users don't like to wait long, and slow-loading pages can be penalized by Google.

• Analysis tools: Use tools like Google PageSpeed Insights or GTmetrix to identify what's slowing your page down and learn how to optimize them.
• Caching and compression: Using plugins to cache and compress CSS and JavaScript files can significantly speed up page loading.

Summary

Positioning your website for free requires time and attention, but it is definitely possible to achieve. The key is choosing the right keywords, regularly creating valuable content, building backlinks, and technically optimizing your website. Remember that SEO is a long-term process, and regular work on your website will bring tangible benefits in the form of higher positions in search results and more traffic to your website.